Think of design as a business tool
"Business goals should motivate design. The product must constantly evolve based on analytics, user feedback, and shifting short-term objectives."
I have over 7 years of hands-on work experience in UI/UX design and creative direction for rich Internet applications and mobile devices. I practice user centric design principles basing design decisions on user needs and business goals.
Work Experience
Present: mTel
Creative Director
My duty is to lead the digital strategy including mobile, social/web, content management etc. Understand the digital tech architecture, application implementation, and development methodology.
2012-2014: BBDO / proximity
Associate Creative Director
My duty is to co-operate with creative team on creative angle, thinking and deliver to clients.
2010-2011: TheOrigo
Creative Director
My duty is to manage the creative output and final product, of client or company. This entails involvement in every stage of client branding, from developing a marketing strategy to its execution.
2008-2010: Bates 141
Senior Art Director
My job is to involve developing an overall visual concept that communicates to a target audience. An art director is responsible for translating preferred moods, abstract concepts and underdeveloped ideas into imagery with a team of designers and copywriters.
2004-2008: Deep Interactive
Art Director / Manager - Interactive Communication
My Responsibilities are responsible to lead the design team on art direction and conceptual thinking. With my professional skill set I also responsible for project presentation, clients liaison and project coordination.
Skill Set
User Centric Design
• wireframing • prototyping • personas • surveys • user testing • journey mapping • information architecture • interaction design • visual design
"Business goals should motivate design. The product must constantly evolve based on analytics, user feedback, and shifting short-term objectives."
I have over 7 years of hands-on work experience in UI/UX design and creative direction for rich Internet applications and mobile devices. I practice user centric design principles basing design decisions on user needs and business goals.
Work Experience
Present: mTel
Creative Director
My duty is to lead the digital strategy including mobile, social/web, content management etc. Understand the digital tech architecture, application implementation, and development methodology.
2012-2014: BBDO / proximity
Associate Creative Director
My duty is to co-operate with creative team on creative angle, thinking and deliver to clients.
2010-2011: TheOrigo
Creative Director
My duty is to manage the creative output and final product, of client or company. This entails involvement in every stage of client branding, from developing a marketing strategy to its execution.
2008-2010: Bates 141
Senior Art Director
My job is to involve developing an overall visual concept that communicates to a target audience. An art director is responsible for translating preferred moods, abstract concepts and underdeveloped ideas into imagery with a team of designers and copywriters.
2004-2008: Deep Interactive
Art Director / Manager - Interactive Communication
My Responsibilities are responsible to lead the design team on art direction and conceptual thinking. With my professional skill set I also responsible for project presentation, clients liaison and project coordination.
Skill Set
User Centric Design
• wireframing • prototyping • personas • surveys • user testing • journey mapping • information architecture • interaction design • visual design